facebook story viewer: ever wondered how top brands catch your eye in seconds? With over 2.9 billion active users scrolling through feeds and stories daily, mastering Facebook is no longer optional—it’s essential. In this guide, I’ll walk you through setting up a business page that commands attention, then reveal proven tactics for growing your audience organically and turbocharging reach with targeted ads.
Set up your Facebook Business Account.
Create a Facebook Business Page.
Use the right image as your Facebook cover photo.
Make sure you have a strong introduction to your Facebook Page.
Use the same profile picture across all social media channels and email marketing.
Tell people what you’re going to tell them, tell them, and then tell them what you told them.
Include links to social media platforms in your email signatures.
Include images in your posts and optimize them for SEO.
Update your blog regularly and share it on social media.
Invite friends and family to like your Facebook business page before launching it to the public.
Using Facebook for digital marketing is simple as long as you know what you’re doing
The first step to using Facebook to market your business is setting up a Facebook Business Account (sometimes called a Facebook Page). This will be the hub of your Fundamentals of Digital Marketing efforts.
Once you have created an account, you can begin building out your page. A good place to start would be with a profile image, header image and cover photo that’s eye-catching and aligned with the overall feel of your brand. Make sure you set up some tabs as well – this will help keep visitors engaged on their way through the site.
For example, if one of your products is an e-book about how to make money from blogging then consider creating a tab for “blogging resources” or similar so visitors can easily find information related to their interests without having to dig too deep into the website itself (which might mean they leave before buying anything!).
Creating a business page for your company is one of the most important first steps to getting started with Facebook. Business pages are more professional than personal profiles, and come with a few extra features that personal profiles don’t have. You can add links to other websites from your business page, post photos and videos, create events to promote your products/services or even host contests on Facebook!
One great feature of creating a Business Page is that you can easily modify its look and feel at any time without changing anything else on the page (like posting content). To do this simply go into “Edit Page” mode by hovering over “Pages” in the menu bar at the top right corner of any Facebook page then select “Edit Page” under Manage Admins & Settings section which takes us directly into editing our profile picture, cover photo and mission statement text box fields
When you’re setting up your Facebook Page, don’t forget to add a photo! The image is the first thing people see when they visit your page, so it’s important that you make this count. To set up your profile cover photo:
If you use a different profile picture on Facebook than you do on Twitter, LinkedIn, Instagram, or Snapchat—you’re doing it wrong. The whole point of having a single consistent image across all of your social media accounts is to create brand recognition and make sure that people know who they are interacting with when they engage with your company online.
Watch Dan Lok Discusses “How To Start Social Media Marketing As A Beginner – STEP BY STEP”
As a digital marketer, it’s important to remember that people are generally more engaged in the content they are watching. However, you don’t want to bore them with a sales pitch or a monologue; instead, use your language skills and knowledge of your audience’s background to create an engaging conversation.
Remember: Tell them what you’re going to tell them
Tell them
Tell them what you told them
Email signatures are a great way to create links back to you on social media platforms. This lets people know that you’re active in various places, and it also gives them an easy way to connect on their preferred platform. To make sure you’re doing this correctly, including the following links:
Facebook is a visual platform, so your posts need to be visually appealing. You can do this by including images in your posts and optimizing them for SEO. If an image doesn’t add value to the post or its message then don’t use one!
Update your blog regularly and share it on social media.
As a small business owner, you probably have a lot of information to share with your customers. Focus on topics that are relevant to your audiences, such as industry trends, product updates, and new store locations. The more interesting your content is, the more likely people will want to read it! Share these posts on Facebook so that you can reach a wider audience than just Twitter or LinkedIn followers. If possible add images to each post; this will help increase engagement rates even further (upwards of 2x). It’s also important for consistency across all channels – use the same profile picture across all social media channels and email marketing emails so users recognize who they’re talking to! Finally make sure that there’s a strong introduction at the top of the page explaining what kind it is: “This is my company’s website” or “Welcome back! This week we’ll be covering topic X.”
Invite friends and family to like your Facebook business page before launching it to the public.
To help increase likes, you can send a personalized invitation out via email or text message. If you have this information, use it!
It’s important to note that if you don’t know who your customers are yet, it’s not appropriate to bother them with this request at this stage of your relationship-building process. You’ll want to save those invitations for when they’re ready to purchase something from you or hear more about what it is that you do.
If you’re new to Facebook, the best way to get started is by creating an official business page for your brand. While this may feel like an intimidating task, it’s actually pretty simple—just follow these steps:
Yes. Facebook Stories offer a full-screen, immersive format that captures attention quickly and encourages real-time engagement. Because Stories disappear after 24 hours, they create a sense of urgency and FOMO (fear of missing out) that can drive viewers to act—whether it’s clicking a link, visiting a page, or responding to a poll. Additionally, Stories appear at the top of the mobile feed, making them highly visible. Marketers can leverage features like stickers, polls, countdowns, swipe-up links (for eligible accounts), and location tags to drive brand awareness, foster community engagement, and gather instant feedback—all of which translate into stronger audience connections and higher conversion potential.
Yes. Any Facebook user (personal profile or business Page) who posts a Story can see exactly who has viewed it. To check viewers:
Go to your Page’s profile on the Facebook mobile app.
Tap your Story thumbnail at the top.
Swipe up (or tap the viewer icon) to reveal a list of all accounts that have seen your Story.
This visibility allows businesses to gauge which followers are actively engaging with ephemeral content. Note that only the poster (Page admin) can see this list—viewers remain anonymous to each other.
Set Up a Business Page Properly
Ensure your Page is categorized correctly (e.g., “Local Business,” “Company,” “Brand”).
Fill out all profile details (website URL, contact info, “About” section) before posting Stories.
Plan Your Content Mix
Behind-the-Scenes Sneak Peeks: Show the team at work, product manufacturing, or office culture to humanize your brand.
Product Teasers & Launches: Use a countdown sticker to build excitement leading up to a new service or product.
Time-Sensitive Offers: Post limited-time discount codes or flash-sale announcements to drive immediate action.
User-Generated Content (UGC): Repost customers’ Stories (with permission) showcasing how they use or enjoy your product/service.
Leverage Interactive Stickers
Polls & Quizzes: Ask quick questions—“Which color do you prefer?”—to gather instant feedback.
Questions Sticker: Invite followers to submit questions; answer them in subsequent Story slides, establishing authority and trust.
Countdowns: Build anticipation for upcoming events, sales, webinars, or product drops.
Include Call-to-Action (CTA) Elements
Swipe-Up Links (for Pages with 10,000+ followers or verified accounts): Drive traffic directly to landing pages, blog posts, product pages, or lead-capture forms.
Tap Stickers: Use “Link” stickers (where available) or “See More” prompts to guide viewers toward a specific URL.
Direct Messages Prompt: Encourage users to tap and send a message—ideal for collecting leads or answering pre-sale questions.
Maintain Brand Consistency
Use your brand’s colors, fonts, and logo as overlays or watermarks on your Story templates.
Maintain a consistent tone: whether humorous, authoritative, or aspirational, ensure it aligns with your overall brand voice.
Optimize Posting Frequency & Timing
Post at least 3–5 Stories per week to stay top-of-mind, but avoid overwhelming your audience.
Review “Page Insights” to identify when your target demographic is most active; schedule Stories accordingly.
Analyze & Iterate
Monitor metrics: Story views, completion rate (percentage of viewers who watch until the last slide), sticker taps, link clicks, and direct message replies.
Use these insights to refine content themes, posting times, and CTAs over time.
Advertising via Facebook Stories (Stories Ads) allows brands to place full-screen, vertical ads between organic user Stories. Here’s how:
Access Ads Manager
From Ads Manager, click “+ Create” to start a new campaign.
Choose Your Objective
Select an objective that supports Stories placements:
Brand Awareness or Reach for broad exposure.
Traffic to drive visitors to a website or landing page.
Conversions to optimize for specific actions (e.g., lead form submissions, purchases).
Define Your Audience
Use demographic targeting (age, gender, location), interest targeting, or Custom Audiences (e.g., website visitors, email list).
Optionally, set up Lookalike Audiences to reach users similar to your best customers.
Select Placements
Under “Placements,” choose “Manual Placements.”
Tick “Facebook Stories” (and optionally “Instagram Stories” if you want cross-platform exposure).
Deselect all other placements if you want the ad to appear only in Stories.
Set Budget & Schedule
Decide on a daily or lifetime budget.
Choose start and end dates—or let the campaign run continuously.
Create the Ad Creative
Format: Single image or single video (vertical orientation, 9:16 aspect ratio).
Specs:
Image: 1080 × 1920 px, JPG or PNG, maximum 30 MB.
Video: 1080 × 1920 px, MP4 or MOV, maximum 4 GB, up to 15 seconds.
Headline/Primary Text: Keep on-screen text minimal—Stories ads should rely mostly on visuals and a brief overlay copy (≤ 20 characters if possible).
CTA Button: Choose from options like “Learn More,” “Shop Now,” or “Sign Up.” This appears as a small overlay button at the bottom.
Preview & Launch
Use the preview tool to ensure the ad displays correctly in a vertical, full-screen format.
Click “Publish.”
Monitor & Optimize
Track metrics: reach, impressions, frequency, link clicks, click-through rate (CTR), cost per click (CPC), and conversion events.
Adjust targeting, creative elements, or budget based on performance data.
Yes. Both personal profiles and business Pages can see a list of accounts that have viewed each Story. The process is identical: after posting a Story, open it and swipe up (or tap the eye/viewer icon) to view a timestamped list of viewers. This data remains available while the Story is live (24 hours); once it expires, the view count and viewer list are no longer accessible.
Directly earning revenue from organic Stories content is limited; Facebook does not pay users for Story views in the same way YouTube pays for video views. However, you can monetize indirectly by:
Driving Traffic to Monetized Assets
Use Stories to share swipe-up links to affiliate products, online courses, or e-commerce pages. Each click and purchase generates potential affiliate or sales revenue.
Promoting Sponsored Content
As your Page grows, brands may pay you to feature their products or promotions within your Stories—this is essentially influencer marketing revenue.
Lead Generation & Sales Funnels
Collect lead information via Stories (e.g., “Tap here to sign up for our newsletter”), then nurture leads through email marketing or paid conversion funnels, ultimately generating sales.
Ads in Stories (for Creators/Publishers with Audience Monetization)
In select regions, Facebook offers in-Stream or Stories placements for eligible creators. If you qualify for the Facebook for Creators program and adhere to monetization policies, you may earn ad revenue when users view ads inserted between your organic Stories. Eligibility requirements (e.g., minimum followers, engagement thresholds, content compliance) must be met.
Yes. Business Pages have the same viewer analytics as personal profiles. After posting a Story, any Page admin can:
Open that Story on the mobile app.
Swipe up or tap the viewer icon.
See a chronological list of all accounts that viewed it.
This helps Pages understand which followers are actively engaging with their ephemeral content.
(Answer as a general benefit, assuming options might include reach, engagement, urgency, or link opportunities.)
Higher Engagement & Visibility: Stories appear at the top of users’ feeds in a full-screen format, attracting immediate attention.
Ephemeral Urgency: With just 24 hours to view, Stories create FOMO, prompting quicker user action than static feed posts.
Interactive Tools: Stickers (polls, questions, countdowns) drive two-way engagement, allowing brands to collect instant feedback or insights.
Direct Traffic via Swipe-Up: Eligible accounts can link directly to external websites, product pages, or lead-capture forms, streamlining the path from discovery to conversion.
Facebook itself does not pay for Story views in the same flat “CPM” (cost per mille) model that ad campaigns pay. Instead, any ad revenue-sharing program (e.g., in-stream ads or certain eligible creator monetization features) functions differently:
In-Stream Ads or Mid-Roll Ads: Payments are based on ad impressions served inside your video content, not Story views. Rates can range widely—often between $1–$5 CPM—depending on niche, geographic audience, and advertiser demand.
Stories Ads (as an Advertiser): If you’re running paid promotions, you might pay around $2–$6 per 1,000 impressions (CPM), depending on audience targeting and competition. That is a cost to you, not earnings.
In short, organic Story views alone do not generate direct payouts; any “payment” comes from ad revenue-sharing programs for eligible content creators, which uses distinct metrics (video watch time, ad impressions) rather than raw Story view counts.
No—Facebook does not pay creators based solely on Story view counts. Monetization typically comes through:
Facebook Reels and In-Stream Ads: Creators can earn a share of ad revenue when viewers watch ads inside long-form video content (e.g., in-stream ads placed in videos that meet eligibility criteria).
Branded Content & Sponsorships: Businesses pay influencers or Pages to feature sponsored products or services within their Stories. This is a direct payment from the brand, not Facebook.
Fan Subscriptions or Stars: Eligible Pages or creators can receive “Stars” from viewers during live videos, but this applies to live content, not standard Story posts.
While Facebook doesn’t directly pay per Story view, you can monetize your Stories by:
Affiliate Marketing
Swipe-Up Links / Link Stickers: Share affiliate product links in Stories. Earn a commission whenever someone makes a purchase after clicking your link.
Shopping Tag Integration (for e-commerce): Tag products from a Facebook Shop catalog. Each purchase through that tag can translate to higher sales revenue.
Sponsored / Branded Content
Partner with brands relevant to your niche. Feature their products or services in your Stories (e.g., “This shampoo gave me such shine—swipe up to get 20% off!”). Negotiate flat fees, performance-based rates, or free product exchanges.
Ensure you comply with Facebook’s branded content policies: always tag the brand using the “Paid Partnership” toggle.
Lead Generation & Email List Building
Use Stories to drive followers to a gated resource—like an e-book, webinar, or discount—behind an email opt-in form. Once they subscribe, nurture them via email sequences and eventually upsell your own products or services.
Selling Digital Products / Services Directly
Promote your own offerings—online courses, consulting sessions, digital templates—via Story highlights or swipe-up CTAs. Because Stories feel more personal and less “salesy,” they often achieve higher click-through rates.
Host a limited-time “flash sale” in Stories with a unique discount code that expires within 24 hours, creating urgency and boosting conversions.
Drive Traffic to Monetized Long-Form Content
Post Teasers in Stories Linking to Your Blog or YouTube Channel. Increase website ad revenue or YouTube ad revenue by funneling Story viewers to long-form content that’s already monetized.
Subscription / Membership Offers
If you run a subscription platform (e.g., Patreon, a private Facebook Group with membership fees, or a paid newsletter), use Stories to highlight exclusive perks—behind-the-scenes content, Q&As, member-only discounts—and prompt followers to subscribe.
We hope that these tips have given you a better understanding of what it takes to market your business on Facebook. The key is to approach it like any other aspect of marketing, which means having a plan and being consistent in your execution. It also doesn’t hurt that Facebook is one of the most popular social media platforms in the world right now (with over 2 billion users). If you’re looking for more information on how to get started with digital marketing through Facebook or other platforms, check out our blog posts below!
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