Fifteen questions, none of them about marketing. It does not ask whether your marketing is good. It asks whether your business can carry growth spend yet, and tells you straight: invest, fix first, or stop.
About two minutes. No email needed to see your result.
Each of the fifteen questions scores zero to three, for forty five points in total. Thirty four and above is INVEST: the business can carry growth spend. Twenty to thirty three is FIX FIRST: something is capping you, and spending on reach now makes that problem more expensive. Nineteen and below is STOP: the economics do not support acquisition yet. Four of the fifteen can override the total on their own, because a zero on deal value, margin, budget or leadership commitment cannot be averaged away.
Offer clarity, demand, market size, customer value, deal value, margin, sales cycle, close rate, delivery capacity, lead follow up, retention, proof, budget fit, data quality and leadership commitment.
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