why digital marketing is important ?
Introduction:
Why Digital marketing is important?
Digital marketing is an important part of successful businesses today because it allows reaching a wider audience with less money spent. Digital marketing has come a long way from its humble beginnings in the early days of online advertising. Nowadays, many new business owners think that digital marketing is only about social media and online advertising. We often hear people saying things like “we don’t need digital marketing since we’ve got a website” or “our customers already know about us”. While there is some truth to those statements, if you want your business to grow and succeed then it’s time for you to understand why digital marketing matters so much today…
In this blog we shall discuss:
- The growth of the internet.
- Why digital marketing is more cost effective than traditional marketing for businesses?
- Higher conversion rates.
- Digital marketing is better at targeting your audience.
- Increase your brand awareness using digital marketing.
- Improves Brand Loyalty and Customer Satisfaction.
- Helps in generating a better ROI.
- Help to reach new customers and expand your reach on a global scale.
- Conclusion
Watch DAN LOK discuss the three “T” digital marketing provide!
The growth of the internet.
As you probably know, the internet has been around for quite some time. It was originally conceived in the 1960s and officially launched in 1983 by Vint Cerf and Bob Kahn, but it wasn’t until the mid-1990s that it really took off. Internet penetration, which is defined as the percentage of people who use the internet regularly, grew from 10% in 2000 to over 50% in 2018; this growth rate is continued into 2020 with an estimated 4.5 billion users worldwide. This translates into a lot more advertising opportunities than there used to be!
The internet is also one of only two media channels (along with TV) predicted to grow at double-digit rates through 2022—and those are pretty good odds if you’re looking for new customers or trying to keep up with your competition’s marketing efforts.
Why digital marketing is more cost-effective than traditional marketing for businesses
Traditional marketing is expensive. It requires a lot of money, time, and manpower to get the word out about your product or service. Digital marketing, on the other hand, is fast, cheap, and effective.
You can target your audience more accurately than in traditional marketing because you can use data about them to know exactly who to target with each piece of content you create for your campaign. Measuring the effectiveness of digital marketing is also easier than measuring traditional marketing since there are so many tools available for tracking ROI (return on investment). Finally, because digital media has become so popular over recent years (and continues to grow), there’s no shortage of experts who specialize in every aspect of digital content creation—from design to copywriting; video production; SEO strategy; social media management…you name it! This means that if one technique doesn’t work well enough for you on the first try (for example), then try something else! You’ll never run out of options when it comes down to which strategy might work better than another one.”
Higher conversion rates
Digital marketing is better than traditional marketing because of its ability to get your message out to a wider audience. You can use social media platforms and email campaigns to promote your business, far beyond who you can reach by word of mouth or even with traditional print advertising.
Digital marketing also offers better analytics than traditional methods, so you can tell if something works or not—or if it needs changing—before running an expensive campaign that fails.
Digital marketing is better at targeting your audience
Advertisers and marketers have always had to face the challenge of finding their ideal customers. It’s no longer enough to merely tell people what you’re selling, or even who’s buying it. You must also ensure that the right people are actually seeing your ad or campaign across all channels.
Targeting is the process of identifying those consumers who are most likely to buy your product or service based on demographics, psychographics, and behavioral characteristics. In digital marketing, targeting is more effective than broad-based marketing because it allows you to reach specific groups of people with a message tailored for them—and not just “everyone.”
Increase your brand awareness using digital marketing
Brand awareness is the first step of the customer journey, and it’s an important one. The more aware people are of your brand and what you do, the more likely they are to remember you when they need your services.
Brand awareness is a product of brand reputation, brand image and brand equity.
It’s also a function of brand loyalty: loyal customers stay with a particular vendor because they’ve had positive experiences with them in the past, so those customers will be more apt to remember that vendor when looking for new products or services.
Watch DAN LOK discuss “What Donald Trump Can Teach You About Personal Branding?”
Improves Brand Loyalty and Customer Satisfaction
Improves Brand Loyalty and Customer Satisfaction. Companies that use digital marketing to gain a strong online presence are more likely to have positive interactions with their customers, which can lead to customer loyalty. The more loyal your customers are, the less likely they are to switch brands or companies when making purchases in the future.
Helps You Reach New Customers. By using targeted ads on various platforms, you can reach an audience that may not have heard about your brand before and convert them into repeat customers. This is great for business growth because it means expanding your customer base while also keeping existing ones happy by providing excellent customer service that makes them feel valued as individuals instead of just another number on the bottom line (like many big corporations do).
Helps in generating a better ROI
In addition to the above-mentioned benefits of digital marketing, it also helps in generating a better ROI.
In today’s competitive business world, digital marketing is the only way through which you can keep your brand afloat and increase your customer base. It has become an essential part of every business strategy as it helps in promoting your products or services on the internet and generates more traffic to your website.
Furthermore, if you want to increase sales and make profit margins higher than what they already are then digital marketing techniques can help you do that easily. It will not only boost up your online presence but also help in generating leads for your business which ultimately proves beneficial for it in the long run
Help to reach new customers and expand your reach on a global scale
Digital marketing is a cost-effective way to reach a global audience.
With the advent of the internet, businesses that use digital marketing are able to go beyond geographical borders and speak directly to their target market. This can be extremely beneficial for small business owners who want to expand their reach without having to commit additional resources.
Digital marketing is becoming more popular on a global scale.
The popularity of the internet continues to rise globally, so it’s important that your business uses all available tools at its disposal in order to increase brand awareness and sales growth in this competitive industry. Digital marketing allows you access to millions of potential customers around the world; if done correctly, this could lead directly back into your physical store location or website through product purchases made online after reading about them through social media channels like Facebook and Twitter (which also provide valuable analytics data)
Reaching a wider audience with less money spent
Digital marketing is a way to reach a wider audience with less money spent. Digital media, which includes websites and social media platforms like Facebook, Instagram, Twitter, and LinkedIn, allows you to reach your target audience at a lower cost than traditional methods. This is because the barriers to entry are low and anyone can do it. There are no printing costs when you’re not printing anything!
Conclusion
Digital marketing has become an integral part of modern business, and for good reason. It can help to reach more people at a lower cost, and it provides you with more information about your customers than traditional methods do. This is why it’s so important for companies to adapt their marketing strategies accordingly; otherwise, they risk being left behind by competitors who are already using digital media as part of their campaigns.