Why is digital marketing important for small business?
The introductory to Digital marketing understanding mandates us to observe it as the new frontier of advertising.
Digital Marketing is everywhere, and it doesn’t stop. You can’t turn on the television or browse social media without seeing digital ads.
While it has its advantages, all that noise can be overwhelming for brands with limited budgets in an industry where budget competition is fierce.
How do introductory to digital marketing understanding help you combat in your own business?
If you’re a small business, digital marketing is absolutely vital to your success. It doesn’t matter if you’re a restaurant or an eCommerce store; it doesn’t even matter if you have bricks and mortar.
You need social media for customer service, and email marketing for keeping in touch with past customers.
Blogging is important for attracting new customers, and videos can be used to get the word out about new products and services.
Also; it is needed to be on Google so that people can find your website when they search online.
This requires SEO, which is why Small businesses should focus their attention on introductory to digital marketing understanding because it’s a cost-effective way to reach a large audience.
It can also be used to create a community around your business and establish yourself as an expert in your field.
What are the most important elements of digital marketing?
Digital marketing is a broad term for marketing that uses online tools such as websites, social media, and emails to engage with customers.
Who hasn’t heard of social media? Facebook, Twitter, Instagram and many more.
All of these platforms give you the ability to engage with your audience in a new way: by close contact, allowing them to ask questions and get answers.
The most important elements of digital marketing are:
- Social Media Marketing – Facebook, Twitter, etc..
- Search Engine Optimization (SEO)
- Email Marketing
- Content Marketing
- Google Ad Words and Pay Per Click Advertising (PPC)
- Website Design and Development
Social Media Marketing - Facebook, Instagram etc..
Facebook is the largest social network in the world and it’s one of the most powerful platforms for building an audience and introduction to digital marketing understanding.
Facebook marketing can be used to spread brand awareness, initiate calls to action, generate traffic and links back to your website, and increase sales.
However, many marketers make mistakes when using Facebook for their business. These mistakes could be costing them a lot of money and time.
Here are 7 things you should never do when using Facebook for your business:
1 – Re-share your old posts You should never re-share your old posts on Facebook because you’re just wasting everyone’s time. Also; You don’t need to constantly remind people that something happened last year. Instead, use this opportunity to create new content!
A lot of people do a lot of things wrong on Facebook, and then they wonder why their campaigns fail.
2. Using the wrong image for your Facebook ad – Make sure it is eye-catching and has the right size (it doesn’t have to be big).
3. Not using videos – They don’t cost as much and can often get better results than traditional images (but make sure your video is high quality).
4. Only targeting non-English speakers – you need to target those who speak English as well otherwise
5. Use relevant status updates
6. Post relevant pictures
7. Don’t use too many hashtags in every post or comment you make on Facebook, or people might think that you are spamming them with unrelated content
Instagram has one of the fastest-growing audiences in the world. 70% of companies are present on Instagram, not to mention that businesses with an Instagram presence grow revenue 114% faster than those without one.
To create a successful Instagram account for your business, you need to start by creating a profile. Your profile is what people will see when they look for your brand on Instagram. It’s important that you fill out your bio with relevant information about the company and its products/services so people can learn more about you.
Instagram is growing at an incredible rate, and you can use it to help grow your business. Instagram is a visual-based platform that focuses on telling stories, which has made it the perfect place for brands to share their story. Posting quality content regularly will help you build up your following.
To really make the most out of Instagram marketing, you should be posting relevant images that follow the general guidelines of good image composition. You also want to think about engaging with people in your niche by commenting, liking, or replying to comments on your posts.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of increasing the visibility of a website or webpage on search engines like Google, Bing, or Yahoo by improving its organic ranking. This is normally achieved by designing and creating a website that contains a high-quality website content written to appeal to your target audience.
It’s an effective way to increase traffic to your site and make it easier for people to find your content.
This points out that a solid SEO strategy will also give you more credibility as an authority in your industry, which can lead to higher sales and more customers for your business.
Email Marketing
Email marketing is the best way to reach your customers directly. You can use email marketing software or a service like Mailchimp to send out newsletters to your subscribers.
You can also use email marketing software to create drip campaigns where you’ll send out content in timed intervals, which helps you build a relationship with your readers and clients over time.
Hence; The key here is that it needs to be relevant. If people are subscribed, they expect updates from you about what’s happening at the moment in time, not something irrelevant several months ago. This helps keep them engaged and coming back for more.
Content Marketing
Content marketing is the process of creating valuable content for your target audience and distributing it in a way that allows you to build a relationship with them. It’s about providing information, tutorials, how-to guides, white papers, case studies, and other valuable resources to an audience that can be used to educate or inform them.
The Goals
The goal of content marketing is to attract customers’ attention and convince them to take action. It brings customers back to your website where they can complete a purchase or download a free trial. Content marketing helps businesses generate leads from their websites because the focus is on providing solutions instead.
Therefore; It is a great way to build an audience and drive traffic to your blog. There are many ways that you can do this, and there are hundreds of content marketing strategies out there.
However, not all content marketing strategies work the same for everyone. It’s important to have a strategy that works specifically for your business, so you can begin driving quality traffic from day one. Check out this example of content marketing!
Google Ad Words and Pay Per Click Advertising (PPC)
Google AdWords
Google AdWords is Google’s advertising service. It is one of the most effective and popular online marketing platforms for small businesses.
PPC
PPC (Pay-Per-Click) Advertising: You pay for each click on your ad or sponsored link. A click could be a call, contact form submission, website visit or lead.
CPC
Cost-per-click (CPC) advertising provides advertisers with immediate feedback on their ads’ performance, allowing them to optimize their ads and avoid wasted spending on low-performing keywords. In contrast to search engine optimization techniques that may take months before they generate results.
On the other hand; PPC allows advertisers to measure return on investment using different Google tools, which we shall cover in future articles.
Website Design and Development
Today, more than ever before, you need a beautiful, responsive website. As the world becomes more connected via social media and mobile devices, viewers want to be able to access your content on any device. Preferably without having to install an app or even leave their social network of choice. It is no longer good enough to have a site that works well on desktop computers; if you don’t have a mobile friendly website, your business may suffer.
Design and development play a vital role in the success of any website. It decides if your website will be remembered or not. If you want to create an online presence that is effective, then you need to hire the best web designers and developers in your area.
Conclusion
Marketing in its digital format has grown rapidly over the past decade. As a result, it is important to get up to speed quickly. Therefore, we’ve summarized some of the key platforms and tools used in digital marketing in order to help you out.